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The Outlier Ventures Podcast is your gateway to the future of tech and culture—from Web3 to AI and beyond. This is the home for our deep dives, including The Post Web Audio Documentary, The Post Web Unplugged, and exclusive interviews from Riyadh and accelerator programs worldwide. Each episode brings insights from founders, experts, and visionaries shaping what’s next. Disclaimer: This podcast is for informational purposes only and does not constitute legal or financial advice. Consult a qualified professional for guidance.
Episodes

Thursday Feb 02, 2023
Building a Strong Web3 Community, with Erika Wykes-Sneyd of Adidas /// Studio
Thursday Feb 02, 2023
Thursday Feb 02, 2023
In today's episode of The Metaverse Podcast, we speak with Erika Wykes-Sneyd, VP of Adidas /// Studio, the Web3 initiative of Adidas.
Erika is joined by our host and CEO, Jamie Burke, to discuss Adidas' efforts in Web3. This episode is packed with valuable insights for Web3 founders, investors, and anyone interested in building a strong Web3 community. Tune in to:
- Uncover Erika's fascinating career path and what it takes to be a change agent in a large company;
- Learn about how building a Web3 community fits into the overall Adidas' brand strategy;
- Gain exclusive insights into the creative process behind their digital fashion collection;
- Discover the reasoning behind Adidas' collaboration with NFT collections, such as BAYC, Gmoney and Punks Comic.
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#web3 #openmetaverse #NFTs #Adidas #web3community #brand #digitalfashion
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Whether you’re a founder, investor, developer, or just have an interest in the future of the Open Metaverse, we invite you to hear from the people supporting its growth.
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